Saturday, 4 May 2013

Holy Saturday (Μεγάλο Σάββατο)

It's time to get the kalitosunia ready for tonight...

... and to get rid of our lenten food to make way for Easter lamb. We bought these made-in-Greece seafood sausages (containing NZ squid and Greek octopus) on a whim.

Interestingly, they are a Greek product which is made for exporting, mainly because the idea of eating a sausage not made with meat is not really a Greek concept. It is a popular idea in countries whose cuisines are more open to such novelties, hence this is an export product. Even the labelling is purely non-Greek - a sticker has been pasted on the back over the English wording. The appearance of such novelty products is a sign of the times: creativity in times of need, the mother of invention.

Although it seemed quite expensive at €7.76 for four pieces, I believe that this kind of product will be popular in its destined market (USA). They were tasty, I can't say otherwise, but I probably wouldn't buy them again, because I have no need to avoid meat. Perhaps in countries where the food chain is very long, there is a greater need for such products, including vegetarian sausages, when you want to avoid eating unethically grown/raised meat products. Then again, the consumer is relying on the labelling and the trust that they have in the origin of a product.

Greek food has always seen some level of confidence invested in it, so companies like FRESKOT are bound to do well in the foreign market. It's a matter of finding the right niche, as with the seafood sausages - they may not be everyone's cup of tea, but I envisage that there are people outside Greece who would buy such products. I also envisage a huge demand for vegetarian Greek products. Again, Greeks aren't vegetarian in general, but the non-Greek market is ripe for 100% vegetarian Greek products, especially after the recent food scandals. And Greek food has generally enjoyed a good reputation.

Things are looking up for the Greek economy. Slowly, the optimism will trickle down to the people too, but there is a lot more work to do in that sector. Happy Easter to everyone, Καλή Ανάσταση.

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